New websites and online shop migration
We move shops from outdated platforms onto our own fast platform, and we build new websites. Products, orders, promotions, reviews and old links all come across in full.
96 out of 100 Google mobile score for the home page
11,055 old product URLs still work after the move
A furniture shop, October 2026. How it went
A shop loses orders on slow pages, and the owner’s time goes on editing prices by hand.
Especially on phones, where most customers come from. What we do: light pages and images sized to the screen; we measure speed with Google’s method before and after launch.
Dozens of factories, each with its own price list. What we do: a price list in YML, XML or Excel is uploaded by hand with a preview of the changes, or loads by itself on a schedule.
No updates, security holes left open, and after every hack everything has to be cleaned up again. What we do: a modern platform, daily database backups, server monitoring.
The biggest fear is losing Yandex rankings. What we do: before switchover, every old link gets a redirect so that it opens the same product on the new site, and we check all URLs one to one.
Different headers, five button colours, form fields you cannot see on a phone. What we do: one header, footer and product card for every page, tested in Chrome and Safari on desktop and mobile.
To raise prices on a collection, you have to open every product. What we do: a panel built around your daily work, where prices change across a whole collection at once and can be undone, the catalogue exports to Excel, and every product shows its edit history.
The shop ran on PrestaShop for many years. In summer 2026 the site started going down. First we rescued the old site, then moved the shop to a new platform with everything it had built up over the years. The site is live, so you can open it and take a look: by-home.ru.
BeforeAfter
Move the slider: the old version is on the left (web archive snapshot, May 2026), the new one on the right.
The platform was no longer supported and could not cope with the load. A product page took 11.6 seconds to open, search engine crawlers, which accounted for 62% of all visits, waited 8.6 seconds for a response, and the site went down regularly. Supplier prices were updated by hand.
We moved the site to a dedicated server, closed the hole through which it had been hacked three times, and removed the causes of the crashes without changing the platform. Product pages began to open in 0.5 seconds, and crawlers got a response in 0.6. That bought time to prepare the move without haste.
A new platform and admin panel. Products, orders, 31 promotions, reviews and blog articles were moved, and colour and size variants were brought together in a single product card. All 11,055 product URLs from the old sitemap were kept: a product opens at its old address, and a discontinued one leads to its category. Supplier price lists load on a schedule. On 18 October the shop switched over, with the old site kept for rollback. Two and a half months went on the platform itself: we wrote it from scratch. The next shop will not have to wait for that.
The new site is built alongside the old one, using your real products. We switch over only once you have checked everything, on a day that suits you.
Where the site is slow, which links lead to an error page, where enquiries get lost. Free of charge.
Products, orders, customers, promotions, reviews, articles. Your customers notice nothing in the meantime.
You look through the site and the panel and send your edits as one list; voice messages are fine. Two such rounds are included in the price.
Every old URL gets its own new one, Yandex gets a list of pages, and Yandex Metrica counts orders and enquiries.
On the day you choose. The old site stays in working order: if anything goes wrong, we bring it back the same day.
We watch errors, orders, emails and search traffic. Whatever comes up gets fixed first.
Everything below already runs on by-home.ru. A new shop does not have to wait for it to be written from scratch: we move your data and set it up for the way you work.
A catalogue for dealers, a manufacturer’s website, a personal website. More on each of them, and on building accounting systems, on a separate page.
Furniture, catalogue for dealers
The factory had no data export and 42 sections on its website. We built an online catalogue with filters and enquiries and checked it was complete, section by section.
Manufacturing, prototype with the client
A review from the outside, without the site’s passwords; a new site with calculations and enquiries sent to the right branch; a map of all 123 old URLs showing which stay and which redirect to new ones.
Musician, Germany, prototype
Every guest receives an invitation with their own name and in their own language, by WhatsApp, SMS or email.
A delivery service, order and cash tracking, an audit of financial statements. For each example: what was there, what we did and what came of it.
We quote a price after the free review and fix it in writing. Below are prices by type of work and, for a shop, what makes up the total.
For a working online shop on an outdated platform.
For a shop that sells furniture from dozens of factories and updates prices every week.
For a showroom, factory or dealer: show the range and collect enquiries without a basket.
For a company without a website, or when the old one is easier to rebuild than to fix.
Redirects for old links and a platform with no licence fee are already included in the price.
A shop with 15,000 products, 30 factories, no 1C:
100,000 + 20 × 1,500 = 130,000 ₽
Paid monthly: 13,000 + 6,000 = 19,000 ₽ a month, 12 payments.
So you do not have to look after the server
All of the above, plus edits
So people find you on Yandex and Google
Whichever option you choose, the domain, Yandex Metrica, Yandex Webmaster, email and online payments are registered in your name, and the database of products, orders and customers is yours: we hand over a copy on first request.
You pay the plan price. We deploy the site on your server and hand over the code, access details and instructions. You pay your hosting provider for the server directly.
Without support, you or your administrator are responsible for the server, updates and backups.
You pay the plan price, then monthly: the server, backups and updates are on us.
We hand over the code on first request, and you can move to your own server at any time.
For migration and “Shop and suppliers”: a tenth of the final price of the work plus support at 6,000 ₽, 12 payments, the first two at the start.
After the 12th payment the site is yours with nothing more to pay. You can leave earlier in any month by paying the rest of the plan price.
We fix our own mistakes free of charge for 3 months after switchover or launch, whichever option you choose. You receive the site’s code with the right to use it and develop it further for your own shops, yourself or with any developer. The rights to the platform stay with us. With support at 6,000 ₽ a month, platform improvements reach your site too. A company website built from scratch does not need the platform: its code is entirely yours.
How payment works. The price changes only if the scope of work changes. Half at the start, half before switchover or the launch of the new site. Two rounds of edits on the finished site are included in the price, after that 1,500 ₽ an hour. Support is paid monthly, in advance.
Send us the address and we will send you figures for your site: mobile speed, links that lead to an error page, what Yandex sees and what to fix first. No obligation.
Didn’t find an answer? Write to us on Telegram or by email.
Ask on TelegramNobody can guarantee search positions. Before switchover we remove what usually makes them drop: every old link gets a redirect to the same product or category, page titles and descriptions are carried over, and Yandex receives the new list of pages. For two weeks after switchover we watch errors and search traffic. During the by-home.ru migration, every old product URL from the previous sitemap was matched to a new one.
Yes, if the platform is alive and still updated: we will design mock-ups and build a new theme on it. If the platform is no longer supported, investing in its look does not pay off, because it will have to be replaced anyway. The review shows which case yours is.
The plan is 2–4 weeks of our work and up to 2 weeks for your check, then another 2 weeks of monitoring after switchover. Automatic supplier price loading adds about two weeks. Until switchover the old site keeps working and taking orders. We give the exact timeline after the review, once we can see the number of products and suppliers and the specifics of your catalogue.
Products can be moved from any platform that provides an export: YML for Yandex, Excel or CSV. Orders, customers and reviews from PrestaShop are moved with a ready-made tool. From Bitrix, OpenCart, WordPress and other platforms, we move orders, customers and reviews with a tool we write for your site; we quote the timeline and price after the review.
We write the exchange of stock levels, prices and orders around your accounting setup, from 20,000 ₽. We do not have a ready-made module, so we quote the exact timeline and price after the review. If your 1C has been customised, your 1C developer will be needed too. Until the exchange is in place, prices can be managed in Excel: the panel exports and imports the whole catalogue.
Whichever option you choose, the domain, Yandex Metrica and email are registered in your name. With “Your code, your server” the code, access details and instructions are with you, and the site can be handed over to any developer who knows Python and React. If we host and support the site, we hand over the code and a database copy on first request. If we are out of contact for 30 days, the code and the database pass to you in any option, at no extra cost.
No. We can promise a technically clean and fast site, redirects for all old links, category texts matched to what customers search for, and a report after two months on what changed in search traffic.
Our team: development, data migration and support. The project is led by Filipp Mikheev. He worked as an auditor for ten years, so when migrating we reconcile the data line by line: the number of products, prices, orders and URLs must match before and after. We write code with automated tests: the by-home.ru platform has more than a thousand of them.
Yes. A company website of up to 5 pages costs 25,000 ₽, up to 10 pages 40,000 ₽, with a timeline from 5 working days after we receive your materials. We design around your logo and colours and show it to you straight away as a live page. We use your photos; if you have none, we pick some from free stock libraries. A personal data policy for the enquiry form is included in the same price. We measure a Google score of at least 90 on handover day; a map, chat or video added at your request may lower it. An online shop from scratch is built on the same platform as a migration, from 60,000 ₽: the exact price depends on the number of products, online payment and delivery. You can see what our sites look like in the “Work” section; this page is built the same way.
On a company website, we change the text and photos: small edits are included in support at 6,000 ₽ a month, without it they cost 1,500 ₽ an hour. An online shop has an owner’s panel: you change products and prices there yourself, and the whole catalogue via Excel.
We will send you a review with figures for your site, and then you decide whether a move is needed. No website yet? Tell us what you do, and we will suggest what it could be like.